PARIS Financial Planning Purpose-Driven Financial Planning for Women

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Breaking Stereotypes: Women's Rising Role in Family Financial Decisions ~ Debunk the Myths

The Myths about Women and building wealth can inform you or change you on how you manage your finances. Below are three myths that are important for you to know. Learning these myths can help you overcome any fears that may have held you back when it comes to managing your finances.

-1) Women are too emotional to invest wisely

One common myth surrounding women and building their wealth is the belief that we are too emotional to invest wisely. However, this perception couldn't be further from the truth.

In fact, women approach investment decisions with a unique blend of thoughtfulness and commitment, ultimately leading to exceptional outcomes.

Contrary to the misconception that women are hesitant in making initial investments, your cautious approach is actually a strength.

We take our time to thoroughly research and assess opportunities, ensuring that we make informed decisions. This patient and deliberate approach sets the stage for long-term financial success.

A seven-year study conducted on investment performance sheds light on the remarkable abilities of women investors.

The results revealed that single female investors not only held their ground but outperformed their male counterparts by an impressive 2.3 percent.

When it comes to collective decision-making in female investment groups, the disparity in performance widens even further, with women outpacing their male counterparts by an astounding 4.6 percent.

This data underscores the power of diverse perspectives and the effectiveness of women in collaborative financial environments.

-2) Women would rather let men manage the family finances

The notion that women prefer to let men manage family finances may have been true in the past, but today, there's a shifting landscape that reveals a more nuanced and empowering reality.

πŸ‘‰Women are emerging as influential decision-makers in the realm of family finances, and the statistics reinforce this positive change.

Traditionally, there was a stereotype that women left financial matters to men. However, contemporary insights show that women are actively involved in financial decisions within their households.

πŸ‘‰In fact, women now make approximately 80 percent of family household buying decisions, and this includes choices related to banking and financial services.

Their involvement in these decisions reflects their active engagement in managing financial resources and ensuring the well-being of their families.

Furthermore, women are increasingly taking control of their own financial destinies and managing their wealth effectively.

-3) Women are not interested in wealth management

The gender gap in finance is diminishing as women control the majority of wealth in the United States. One in five firms with revenue of $1 million or more is female-owned.

πŸ‘‰1. Women are Active Wealth Managers: Contrary to the stereotype that women are disinterested in wealth management, they are actively engaging in financial matters.

This financial control is a testament to their active involvement in wealth accumulation, preservation, and growth.

πŸ‘‰2. A Growing Presence in Entrepreneurship: The rise of female-owned businesses is a striking example of women's growing interest and capability in wealth management.

As mentioned, one in five firms with revenue of $1 million or more is now female-owned.

This statistic showcases not only the entrepreneurial spirit of women but also their capacity to build and manage substantial wealth.

It's clear that women are not only interested in wealth management but are excelling in it.

πŸ‘‰3. Financial Literacy and Education: Women are actively seeking financial literacy and education to enhance their wealth management skills.

They understand the importance of making informed financial decisions, investing wisely, and securing their financial future.

Financial literacy initiatives targeted towards women have played a significant role in empowering them to take charge of their finances.

πŸ‘‰4. Bridging the Gender Gap: The gender gap in finance is diminishing as more women are entering traditionally male-dominated fields such as investment banking, asset management, and financial planning.

This diversification is not just about achieving gender equality but also about recognizing and capitalizing on the unique perspectives and approaches that women bring to the world of finance.

πŸ‘‰5. Collaborative Wealth Management: Women often take a collaborative approach to wealth management, seeking advice from financial advisors, mentors, and peers.

This inclusive approach allows you to make well-informed decisions, leverage your networks, and navigate complex financial landscapes effectively.  

Change your mindset to believe you have the power to manage your finances and to realize your dreams.

When you know what you want and ask for it - it places you in a position of power.

  • Own your past, release it, and free your power to create your new wealth reality.

  • Replace fear and trepidation of money and financial management with self-confidence and strength.

  • Respond to money challenges and wealth opportunities by using your natural strengths.

  • Receive the highest levels of financial advice and coaching that will lead to confidence, engagement, and goal attainment.


PARIS Financial Planning specializes in providing financial planning solutions for women.

Contact us for more information about our education, management, and wealth building services.

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PARIS Financial Planning provides women conservative strategies to grow their wealth during accumulation/savings years to protect their wealth during their retirement years and tax-advantaged strategies to distribute their wealth during their life and upon their death.

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